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Website and Apps Terms of Use

Last Revised: November 1, 2026 · PIMSVETS is a Baseline Creative, Inc. release, part of the PetBridge suite of tools.

These Website and Apps Terms of Use (the "Terms") are a binding agreement between you and Baseline Creative, Inc. ("Baseline Creative," "we," "us," or "our"). PIMSVETS is a Baseline Creative, Inc. release and is part of the PetBridge suite of tools. The Terms govern your access to and use of the PIMSVETS website, the PIMSVETS staff application, the client portal, online booking, estimate and consent signing links, check-in kiosks, ward and lobby display screens, every PIMSVETS API, integration, and installable or mobile app, every Custom Solution, and every other product and feature Baseline Creative provides under the PIMSVETS name (together, the "Services").

You accept these Terms when you click "I Agree," create an Account, sign in, purchase a Subscription, attend a demo, use a trial or evaluation account, reply to or enroll in a text message program, or access or use any part of the Services. If you do not accept these Terms, you have no right to access or use the Services.

The following documents are part of these Terms: the privacy policy for the PetBridge suite of tools at https://petbridge.com/petbridge-service-privacy-policy/, the Text Messaging Terms in Section 6, and the plan and any order form or quote you accept at purchase. If you accept these Terms for a veterinary hospital, clinic, practice group, or other organization (a "Practice"), you represent that you have authority to bind it, and "you" means both you and the Practice.

ALL SCREEN DEPICTIONS ARE FICTITIOUS AND FOR DEMONSTRATION PURPOSES ONLY. PIMSVETS IS PRACTICE SOFTWARE. IT DOES NOT PRACTICE VETERINARY MEDICINE, AND NOTHING IN THE SERVICES IS VETERINARY ADVICE.

SECTION 4 PROHIBITS REVERSE ENGINEERING UNDER ALL CIRCUMSTANCES. SECTION 18 CONTAINS A JURY TRIAL WAIVER AND A CLASS ACTION WAIVER THAT AFFECT YOUR RIGHTS.

1. Definitions

"Account" means the account a Practice registers to access the Services.

"Authorized User" means an individual a Practice permits to use its Account, including veterinarians, technicians, assistants, front-desk staff, managers, owners, relief staff, and contractors acting under the Practice's direction.

"Client" means a pet owner or other person who uses the client portal, online booking, estimate or consent signing, a check-in kiosk, or text messages provided through the Services.

"Custom Solution" means any plugin, theme, portal, application, integration, report, template, script, display design, or other software that Baseline Creative, or a developer acting on Baseline Creative's behalf, builds, configures, or installs for a Practice, whether it runs on Baseline Creative's systems or on the Practice's own website or hosting, together with its updates, documentation, and output formats. Custom Solutions are part of the Services and part of the Baseline Creative IP.

"Customer Data" means the data a Practice or its Authorized Users submit to the Services, including patient records, medical notes, treatment records, prescriptions, controlled-drug entries, estimates, invoices, Client contact details, and staff schedules. Customer Data excludes Usage Data and Baseline Creative IP.

"Deidentified Data" means data processed so that it does not identify, and cannot reasonably be used to identify, any individual, animal, or Practice.

"Baseline Creative IP" means the Services and all software, source code, object code, APIs, endpoints, data feeds, databases, database schemas, data models, algorithms, workflows, screen designs, layouts, interfaces, documentation, content, trademarks, and know-how used in or provided through the Services, and all intellectual property rights in them.

"Messages" means text messages (SMS and MMS) and emails, including recurring and automated messages, sent by or through the Services.

"Subscription" means a paid, trial, evaluation, or early-access plan that grants access to the Services.

"Usage Data" means technical and operational data Baseline Creative collects about how the Services are accessed and perform.

"Visitor" means anyone who views the PIMSVETS website, a demo, a screenshot, a video, or any sales or marketing material without an Account.

2. Eligibility and Accounts

2.1 Age. You must be at least 18 years old to use the Services.

2.2 Practices. Accounts are available only to veterinary practices and their related organizations. Each Practice represents that it and its Authorized Users hold every license, registration, and permit required for the veterinary work they perform, including state veterinary licenses and controlled-substance registrations.

2.3 Compliance. You are responsible for using the Services in compliance with every law, regulation, and ordinance that applies to you, including veterinary practice acts, medical record retention rules, controlled-substance and pharmacy laws, consumer communications, telemarketing, payment, and privacy laws.

2.4 Account information. You will provide accurate, complete information at registration and keep it current.

2.5 Credentials. Each Authorized User receives unique credentials. Credentials are personal and may not be shared, and one person may never sign in as another, including to witness a controlled-drug entry. You are responsible for all activity under your Account, whether or not you authorized it.

2.6 Security. You will notify us at support@baselinecreative.com immediately upon learning of any unauthorized access to your Account.

2.7 Practice responsibility. A Practice is responsible for provisioning and removing its Authorized Users, for the roles and permissions it assigns them, and is jointly and severally liable for their compliance with these Terms.

3. License and Ownership

3.1 License. Subject to your compliance with these Terms and payment of applicable fees, Baseline Creative grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services for your Practice's internal business purposes during your Subscription.

3.2 Ownership. Baseline Creative and its licensors own all right, title, and interest in the Baseline Creative IP. The Services are licensed, not sold. No right is granted except as expressly stated in these Terms, and no license is implied, whether by estoppel, course of dealing, access, or otherwise.

3.3 Trademarks. PIMSVETS, PetBridge, Baseline Creative, their logos, and our product names are trademarks of Baseline Creative, Inc. or its affiliates. You may not use them without our prior written consent.

3.4 Changes to the Services. We may modify, suspend, or discontinue any part of the Services at any time.

3.5 Infringement. Any use of the Services that violates these Terms is both a breach of these Terms and an infringement of Baseline Creative's intellectual property rights.

3.6 Custom Solutions. Custom Solutions are proprietary and confidential. They are licensed, not sold, and no open-source license applies to them unless Baseline Creative grants one in writing for a specific component. Paying for the development, installation, hosting, or support of a Custom Solution does not transfer ownership of it or of any Baseline Creative IP. Having a Custom Solution's files on your website or hosting, or having administrator, hosting, FTP, database, or code-repository access to them, grants no right to copy, modify, reuse, distribute, or create derivative works of them, or to install them on any other website or system. Customer Data you enter into a Custom Solution remains yours. Your license to a Custom Solution ends when your Subscription or the order that covers it ends, and on request you will remove it and confirm in writing that you have kept no copies.

3.7 Demonstration content. All screen depictions are fictitious and for demonstration purposes only. Every patient, Client, staff member, practice, and number shown on the PIMSVETS website, in a demo, in a trial or evaluation account, or in any screenshot, video, or sales material is invented. Any resemblance to a real person, animal, or practice is coincidental. Demonstration content is Baseline Creative IP.

4. Reverse Engineering and Prohibited Conduct

4.1 Reverse engineering. Reverse engineering of the Services is prohibited under all circumstances. You will not, and will not permit, assist, or pay any person to, reverse engineer, decompile, disassemble, decrypt, deobfuscate, translate, or otherwise attempt to derive the source code, object code, architecture, data structures, data models, database schema, APIs, endpoints, data feeds, algorithms, workflows, business rules, or underlying logic of any part of the Services. This prohibition covers the PIMSVETS website, the staff application, the client portal, online booking, signing links, kiosks, ward and lobby display screens, every API and endpoint, all scripts, styles, and content served by the Services, every installable or mobile app, every integration, every report and export format, and every Custom Solution. It applies regardless of purpose, including interoperability, security research, error correction, benchmarking, education, data migration, or competitive analysis. No consent, course of dealing, or prior permission waives it; only a signed written agreement executed by an officer of Baseline Creative that expressly references this Section 4.1 can authorize any exception. This Section 4.1 survives termination of these Terms indefinitely.

4.2 What reverse engineering includes. Without limiting Section 4.1, each of the following is reverse engineering and is prohibited:

  • using browser developer tools, proxies, debuggers, packet capture, or any other tool to inspect, save, extract, beautify, or deobfuscate the scripts, styles, markup, or network traffic of the Services, beyond what a web browser does on its own to display a page to you;
  • capturing, recording, replaying, or documenting API calls, requests, responses, field names, or error messages in order to learn how the Services are built;
  • copying, recreating, or closely imitating the Services' screens, layouts, workflows, field arrangements, status models, terminology, or overall look and feel, whether in software, mockups, specifications, or requirements documents;
  • using screenshots, screen recordings, demos, trial or evaluation accounts, sales materials, documentation, or training sessions as a reference to design, specify, or build any other product;
  • directing any automated agent, artificial intelligence tool, crawler, or script to explore, map, describe, or reproduce any part of the Services;
  • asking, hiring, or allowing any person who has used or seen the Services to describe them for the purpose of building or improving any other product, including a so-called "clean room" process; and
  • combining any of these with information from another source to reconstruct any part of the Services.

4.3 Demos, trials, and evaluation access. These Terms bind every person who attends a PIMSVETS demo, uses a trial, sandbox, or evaluation account, or receives a screenshot, recording, or document about the Services, whether or not that person signs anything or becomes a customer. Demos and evaluation access are provided only so a Practice can decide whether to subscribe. You will not record a demo or training session without our written consent, and you will not share demo or evaluation access, recordings, or materials with anyone outside your Practice.

4.4 Other prohibited conduct. You will not, and will not permit or assist any person to:

  • access, copy, or extract data from the Services using any bot, scraper, crawler, or other automated means, except through an export or API that Baseline Creative provides for that purpose;
  • copy, modify, translate, frame, mirror, or create derivative works of any part of the Services;
  • sell, resell, rent, lease, sublicense, distribute, or otherwise make the Services available to any third party, except Authorized Users and Clients as the Services provide;
  • use the Services, any data obtained from them, or any knowledge gained from them to build, train, or improve any competing product, service, dataset, or AI model;
  • access the Services for competitive analysis, benchmarking, or monitoring of availability, performance, or functionality;
  • disable, circumvent, or interfere with any security, authentication, audit logging, rate-limiting, or access-control feature;
  • alter, delete, or backdate any audit log entry, controlled-drug record, or witnessed entry, except through the correction features the Services provide;
  • probe, scan, or test the vulnerability of the Services or any connected system or network, including by penetration testing or load testing;
  • upload or transmit any virus, malware, or other harmful code;
  • access any account, system, or data without authorization;
  • impose an unreasonable load on the Services or interfere with any other user's use;
  • remove, obscure, or alter any proprietary notice, branding, or label the Services display;
  • send spam, unsolicited Messages, or any Message that violates Section 6 or applicable law;
  • submit or transmit content that is unlawful, infringing, defamatory, harassing, obscene, or fraudulent, or that violates any person's rights; or
  • use the Services for any unlawful, fraudulent, or harmful purpose.

4.5 Monitoring and enforcement. We may monitor use of the Services, investigate suspected violations, remove content, suspend or terminate access, and report unlawful conduct to authorities. A violation of this Section 4 is a material breach of these Terms. If we reasonably believe this Section 4 has been breached, you will, within ten days of our written request, certify in writing whether you or anyone acting for you has done any of the things it prohibits, identify every person involved, and return or destroy every copy, recording, note, and document made in breach.

4.6 Equitable relief and costs. A breach of this Section 4 causes Baseline Creative irreparable harm for which money damages are inadequate. Baseline Creative is entitled to injunctive and other equitable relief for any actual or threatened breach, without posting a bond, in addition to every other remedy available at law. You will reimburse Baseline Creative for its reasonable attorneys' fees, expert and forensic costs, and other expenses of investigating and enforcing this Section 4. The limitations in Section 16 do not apply to a breach of this Section 4.

4.7 Website developers, hosts, and other third parties. If you give a web developer, agency, IT provider, hosting provider, consultant, contractor, software vendor, or any other third party access to the Services, your Account, your website, your hosting, or any system where the Services or a Custom Solution run or are stored, you will make that party aware of this Section 4 before giving access, and you are responsible for its compliance as if its acts were your own. That access is not permission to inspect, copy, reverse engineer, modify, or reuse any part of the Services or a Custom Solution.

5. Clinical Use and Professional Judgment

5.1 Not veterinary advice. The Services are a records, scheduling, communication, and billing tool. Dose checks, formulary entries, drug label text, species rules, reference ranges, triage labels, reminders, alerts, templates, and every other clinical aid in the Services are conveniences, may be incomplete or out of date, and do not replace the professional judgment of a licensed veterinarian. Every diagnosis, treatment, prescription, dose, and discharge decision belongs to the Practice and its licensed professionals.

5.2 Third-party drug information. Drug label text and reference content from third parties, such as DailyMed, is provided as received, and Baseline Creative does not verify it.

5.3 Controlled substances. Each Practice is solely responsible for complying with federal and state controlled-substance laws, including registrations, inventories, records, witnessing, storage, and reporting. The controlled-drug features of the Services help a Practice keep records; they do not make the Practice compliant.

5.4 Medical records. Each Practice is responsible for the accuracy and completeness of its records and for retaining them for as long as the law requires. Baseline Creative is not a records custodian for any Practice. Each Practice will keep its own exports of every record it is required by law to retain.

5.5 Downtime. The Services depend on internet access, devices, and third-party providers. Each Practice will keep a downtime plan, including printed treatment schedules, so patient care continues if the Services are unavailable.

6. Text Messaging Terms

6.1 Messaging programs. The Services send Messages on behalf of a Practice to its Clients, such as appointment reminders and confirmations, patient updates, pickup notices, going-home instructions, estimate and consent signing links, payment requests, and feedback requests. The Services also send Account Messages, such as verification codes, security alerts, and service notices, to Authorized Users. Each Message to a Client identifies the Practice it is sent for.

6.2 Consent. When a Client gives a Practice a mobile number and agrees to receive texts, the Client consents to receive recurring automated Messages from that Practice through the Services about the Client's pets, visits, and account. Consent to receive Messages is not a condition of receiving veterinary care. A Client represents that they are the subscriber or authorized user of the mobile number they provide.

6.3 Frequency and charges. Message frequency varies with the Client's visits and the Practice's settings. Message and data rates may apply. The Client's mobile carrier bills those charges; Baseline Creative does not.

6.4 Opting out. Reply STOP to any text to stop receiving texts from that Practice. STOP, END, CANCEL, UNSUBSCRIBE, QUIT, and STOPALL are each honored, including for Messages already queued. You will receive one Message confirming the opt-out and no further texts from that Practice unless you opt in again. To resume texts, reply START or UNSTOP. An opt-out request made by another reasonable means, such as telling the Practice directly, is honored.

6.5 Help. Reply HELP to any text for assistance, or contact Baseline Creative at support@baselinecreative.com or (316) 260-5294.

6.6 Delivery. Mobile carriers are not liable for delayed or undelivered Messages. Baseline Creative does not guarantee that any Message will be delivered or delivered on time. No Message is a substitute for calling the Practice in an emergency.

6.7 Mobile information. Baseline Creative does not sell, rent, or share mobile numbers or text messaging opt-in data with third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the Practice the Client gave it to, with service providers that deliver Messages for Baseline Creative, and as required by law.

6.8 Practice obligations. Each Practice that sends Messages through the Services will:

  • send texts only to Clients who agreed to receive them, and never use purchased, rented, or third-party lists;
  • record consent accurately in the Services and promptly process any opt-out request it receives directly;
  • keep its Practice name and contact information in the Services accurate, because they appear in Messages;
  • use marketing Messages only where the Client separately agreed to marketing; and
  • comply with the Telephone Consumer Protection Act, the CAN-SPAM Act, state telemarketing and messaging laws, the CTIA Messaging Principles and Best Practices, and wireless carrier requirements.

6.9 Our rights. Baseline Creative may delay Messages to comply with quiet-hour laws at the recipient's location, and may review, filter, block, rate-limit, or suspend any Message or messaging program that it believes violates these Terms, carrier rules, or law, or that receives carrier or recipient complaints.

6.10 Messaging liability. Each Practice will indemnify Baseline Creative under Section 17 for every claim, fine, carrier penalty, and expense arising from its breach of Section 6.8.

7. Data and Privacy

7.1 Customer Data. Each Practice retains ownership of its Customer Data. The Practice grants Baseline Creative a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, and display Customer Data to provide, secure, support, and improve the Services.

7.2 Practice responsibility. Each Practice represents that it has every right, consent, and notice required by law to submit Customer Data, including personal information about Clients and staff, and is responsible for its own use of that data.

7.3 Deidentified Data and Usage Data. Baseline Creative owns all Deidentified Data and Usage Data and may use them for any lawful purpose, including analytics, reporting, and developing and improving the Services. Baseline Creative will not publish Deidentified Data in a form that identifies any individual, animal, or Practice.

7.4 No sale. Baseline Creative does not sell Customer Data and does not disclose it to third parties for their own independent use, except as these Terms or the privacy policy describe or the law requires.

7.5 Security. Baseline Creative maintains reasonable administrative, technical, and physical safeguards for Customer Data. No system is completely secure, and Baseline Creative does not guarantee that data will never be accessed, lost, or disclosed without authorization.

7.6 Legal requests. Baseline Creative may disclose data when required by law, subpoena, court order, or other legal process.

8. Integrations, Payments, and Early-Access Features

8.1 Third-party services. The Services connect to third-party services, such as payment processors, client financing providers, text and email delivery providers, marketing email platforms, laboratory equipment and reference labs, maps, and review sites, each governed by its own terms. Each Practice is responsible for its accounts with those providers, for the keys it enters, and for complying with their terms. Baseline Creative is not responsible for any third-party service, or for interruptions caused by a third party's outage, error, or change.

8.2 Payments from Clients. Card payments, terminals, and client financing are processed by third parties under their own terms. Baseline Creative does not store full payment card numbers and is not a party to any transaction between a Practice and its Client.

8.3 Displays and devices. Each Practice is responsible for the computers, tablets, kiosks, television screens, and network connections it uses to show the Services, and for where it places ward and lobby screens.

8.4 Early-access and beta features. PIMSVETS is offered in early access. Features labeled early access, beta, preview, or experimental are provided as is, for evaluation, and may change or end at any time. Baseline Creative's total liability for early-access and beta features is $100.

8.5 Customer identification. Baseline Creative may identify a Practice as a PIMSVETS customer and display its name and logo on Baseline Creative and PetBridge websites and materials. A Practice may withdraw this permission by written notice.

9. Fees and Billing

9.1 Fees. You will pay all fees for your Subscription as stated at purchase or in your order. Fees are in U.S. dollars and payable in advance.

9.2 Authorization. You authorize Baseline Creative and its payment processor to charge your payment method on file for all fees, including renewals, setup and data migration fees, add-ons, and applicable taxes.

9.3 Automatic renewal. YOUR SUBSCRIPTION RENEWS AUTOMATICALLY FOR SUCCESSIVE TERMS OF THE SAME LENGTH AT THE THEN-CURRENT FEES UNLESS YOU CANCEL BEFORE THE END OF THE CURRENT TERM. You may cancel by emailing support@baselinecreative.com. Cancellation takes effect at the end of the current term.

9.4 Fee changes. We will give you notice before any fee change takes effect. The new fees apply at your next renewal.

9.5 Taxes. Fees exclude taxes. You are responsible for all sales, use, and similar taxes, other than taxes on Baseline Creative's net income.

9.6 Late payment. Overdue amounts accrue interest at 1.5% per month or the maximum rate permitted by law, whichever is lower, plus reasonable collection costs. We may suspend the Services when any amount is more than 30 days overdue.

9.7 No refunds. Fees, including setup and migration fees, are non-refundable, and no credit is given for partial periods or unused features, except where required by law.

9.8 Trials and evaluation accounts. We may change, limit, or end any trial, evaluation, or no-charge access at any time and may delete data associated with it.

10. Confidentiality

The non-public features, screens, workflows, performance, pricing, roadmap, and technology of the Services, and everything shown in a demo, trial, or evaluation account, are Baseline Creative's confidential information. You will use that information only to use or evaluate the Services, protect it with at least reasonable care, and disclose it only to Authorized Users and advisors who are bound by equivalent confidentiality obligations. These obligations do not apply to information that is public through no fault of yours.

11. Feedback

Feedback, suggestions, and ideas you provide about the Services are non-confidential. You assign to Baseline Creative all rights in that feedback, and Baseline Creative may use it for any purpose without attribution or compensation.

12. Website Visitors

If you are a Visitor, you may view the PIMSVETS website and materials only to learn about the Services and decide whether to contact us. Sections 3, 4, 10, 11, and 14 through 20 apply to you. All screen depictions on the website are fictitious and for demonstration purposes only.

13. Suspension and Termination

13.1 Term. These Terms apply from your first use of the Services until terminated.

13.2 Termination by you. You may stop using the Services and cancel your Subscription at any time under Section 9.3.

13.3 Suspension and termination by Baseline Creative. We may suspend or terminate your access to all or part of the Services, with or without notice, if you breach these Terms, fail to pay, generate carrier or recipient complaints, or create risk to the Services, other users, Clients, or Baseline Creative.

13.4 Effect. On termination, your license ends and you will stop using the Services, Client portal and booking access for your Practice ends, and Messages for your Practice stop. You remain responsible for all fees incurred through the termination date.

13.5 Data export. You will export any Customer Data you need before termination takes effect. After 30 days following termination, Baseline Creative may permanently delete Customer Data associated with the terminated Account.

13.6 Survival. Sections 1, 3.2, 3.5, 3.6, 3.7, 4, 5, 6.7, 6.10, 7.3, 10, 11, 13.4 through 13.6, and 14 through 20 survive termination, together with any provision that by its nature should survive.

14. Disclaimer of Warranties

THE SERVICES, INCLUDING ALL MESSAGES, CLINICAL AIDS, AND CONTENT, ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, BASELINE CREATIVE AND ITS AFFILIATES, LICENSORS, AND SERVICE PROVIDERS (THE "BASELINE CREATIVE PARTIES") DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. THE BASELINE CREATIVE PARTIES DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT ANY MESSAGE WILL BE DELIVERED, OR THAT ANY DOSE CHECK, DRUG INFORMATION, REMINDER, OR OTHER CONTENT WILL BE ACCURATE, COMPLETE, OR CURRENT.

15. No Reliance on Demonstration Content

All screen depictions are fictitious and for demonstration purposes only. Demonstration content shows how the Services can work and is not a promise that any feature will be available, perform in a particular way, or produce any result for your Practice.

16. Limitation of Liability

16.1 Excluded damages. TO THE FULLEST EXTENT PERMITTED BY LAW, THE BASELINE CREATIVE PARTIES ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES; ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL; ANY INJURY TO OR DEATH OF ANY PERSON OR ANIMAL ARISING FROM VETERINARY CARE OR A CLINICAL DECISION; OR ANY DAMAGES ARISING FROM UNDELIVERED, DELAYED, OR MISDIRECTED MESSAGES, SERVICE INTERRUPTIONS, OR INACCURATE CONTENT, ON ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THEIR POSSIBILITY.

16.2 Cap. TO THE FULLEST EXTENT PERMITTED BY LAW, THE BASELINE CREATIVE PARTIES' TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID BASELINE CREATIVE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY, OR (B) $100.

16.3 Basis of the bargain. These limitations allocate risk between the parties and are an essential basis of the bargain. They apply even if a limited remedy fails of its essential purpose. Where law prohibits a limitation, that limitation applies to the maximum extent the law permits.

17. Indemnification

You will defend, indemnify, and hold harmless the Baseline Creative Parties from all claims, damages, losses, fines, penalties, and expenses, including reasonable attorneys' fees, arising out of or relating to: (a) your or your Authorized Users' use of the Services; (b) your Customer Data; (c) Messages sent to numbers or addresses you collected or added, or any breach of Section 6.8; (d) your breach of these Terms, including Section 4; (e) your violation of any law or third-party right; or (f) any veterinary care you provide or arrange. Baseline Creative may assume exclusive control of the defense of any matter subject to indemnification, and you will cooperate with that defense.

18. Disputes, Governing Law, and Jurisdiction

18.1 Governing law. The laws of the State of Kansas govern these Terms, without regard to conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

18.2 Jurisdiction and venue. Every claim arising out of or relating to the Services or these Terms will be brought exclusively in the state courts located in Wichita, Sedgwick County, Kansas, or the United States District Court for the District of Kansas sitting in Wichita, Kansas, and each party consents to their personal jurisdiction and waives any objection to venue there. Baseline Creative may seek injunctive relief to protect its intellectual property in any court of competent jurisdiction.

18.3 Jury trial waiver. EACH PARTY WAIVES ITS RIGHT TO A JURY TRIAL IN ANY ACTION ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS.

18.4 Class action waiver. Every claim will be brought only in an individual capacity, never as a plaintiff or class member in any class, collective, consolidated, or representative proceeding.

18.5 Time limit. Any claim against Baseline Creative must be filed within one year after it arises, or it is permanently barred.

19. Changes to These Terms

We may update these Terms. We will post the updated Terms with a new "Last Revised" date and, for material changes, give notice by email or in the Services. Updated Terms take effect when posted unless stated otherwise. Continued use of the Services after that date is acceptance of the updated Terms.

20. General

20.1 Entire agreement. These Terms, with the documents they incorporate, are the entire agreement between you and Baseline Creative regarding the Services and supersede all prior agreements on that subject.

20.2 Order of precedence. If documents conflict, this order controls: (a) a signed written agreement between you and Baseline Creative; (b) an order form; (c) these Terms; (d) the privacy policy. No order form or purchase order term weakens Section 4 unless it expressly references Section 4.1 and is signed by an officer of Baseline Creative.

20.3 Assignment. You may not assign or transfer these Terms without our prior written consent. Baseline Creative may assign these Terms without restriction, including to an affiliate or in a merger, acquisition, or sale of assets.

20.4 Severability. If a court holds any provision unenforceable, that provision is enforced to the maximum extent permitted and the remaining provisions stay in full effect. If applicable law permits any reverse engineering despite Section 4, that permission is limited to the narrowest scope the law requires, and you will give Baseline Creative written notice and a reasonable opportunity to provide the information sought before you act on it.

20.5 No waiver. A failure or delay in enforcing any provision is not a waiver of it.

20.6 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including carrier outages, internet failures, and acts of government. This Section does not excuse payment obligations.

20.7 Electronic communications. You consent to receive notices and communications from Baseline Creative electronically, and electronic communications satisfy every legal requirement that a communication be in writing. Notices to Baseline Creative must be sent to support@baselinecreative.com.

20.8 Export and sanctions. You will comply with all U.S. export control and sanctions laws. You represent that you are not located in an embargoed country and are not on any restricted-party list.

20.9 Relationship. The parties are independent contractors. These Terms create no partnership, joint venture, agency, or employment relationship.

20.10 Language. The English version of these Terms controls.

21. Contact

Baseline Creative, Inc. · 110 N. Hillside · Wichita, Kansas 67214

Phone: (316) 260-5294 · Support and legal notices: support@baselinecreative.com

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© 2026 Baseline Creative, Inc. · PIMSVETS is part of the PetBridge suite of tools · Website and Apps Terms of Use
All screen depictions are fictitious and for demonstration purposes only.